RAKEZ Strengthens UAE-Brazil Ties with Exclusive Roadshow
Ras Al Khaimah Economic Zone (RAKEZ) recently concluded a successful roadshow in São Paulo and Joinville, strengthening its engagement with Brazilian businesses and showcasing the advantages of expanding into the UAE and the broader MENA region.
Their team established connections with firms in the construction, automotive, food and beverage, pulp and paper, and building materials industries. They emphasized the advantages of conducting business in Ras Al Khaimah, including cost-effective solutions and its strategic position as a gateway to markets in the Middle East, Africa, and South Asia. To enhance their engagement strategy, they also focused on key business councils, industry associations, and other influential entities to broaden their outreach and foster robust relationships with Brazilian companies seeking expansion in high-growth markets.
Brazilian enterprises are progressively expanding their horizons beyond conventional pathways within the Americas, actively pursuing prospects in rapidly growing markets such as the Middle East. The United Arab Emirates stands as Brazil’s second-largest trading partner in this region, with bilateral trade exceeding USD 4.3 billion in 2023. This strengthening economic partnership is prompting an increasing number of Brazilian firms to investigate expansion possibilities in the UAE, attracted by its favorable business climate and robust global connectivity.
Commenting on the roadshow’s success, Ramy Jallad, Group CEO of RAKEZ, said: “Brazil and the UAE share a strong and growing economic relationship, opening doors for greater collaboration. Many Brazilian companies are now looking beyond traditional markets for expansion, and Ras Al Khaimah presents a compelling opportunity with its cost-effective, business-friendly environment and strategic access to high-growth regions. Through this roadshow, we engaged with key industry leaders, demonstrating how they tailored solutions can support their global ambitions.”
They had long engaged with Brazilian businesses, and this latest roadshow further solidified connections with industry leaders, showcasing Ras Al Khaimah’s competitive advantages. With a growing number of companies with Brazilian shareholders, interest in the emirate as a business hub continues to rise. The roadshow played a key role in strengthening relationships and positioning Ras Al Khaimah as an attractive destination for businesses looking to diversify their global footprint.
Committed to facilitating international business expansion, they will continue exploring new markets and fostering opportunities for collaboration worldwide.
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